Diablo Dragon Wines can help put your wines on the map in China. Our growing distribution network combined with strategic relationships with marketing and media companies in mainland China gives us unparalleled support when introducing new wine products and wine brands into China's vast and growing market.
To successfully sell wine in the Chinese market it takes 'know-how', the right connections, an understanding of the culture, and most importantly, recognizing that China's market and culture are evolving at a rapid pace.
In the past, wineries from around the world would drop their wine off at their port of entry and that was the end of it. However, to survive and thrive in the new China, there needs to be a commitment to establish a brand presence to effectively grow and prosper, or be closely associated with a company whose wine brand is synonymous with quality in the Chinese market place.
Diablo Dragon Wines can leverage the relationships it has established through its sister importing company in China, Van Ruiten Family Winery, Shanghai (VR China). VR China is the exclusive importer of Van Ruiten Family Wines and premier importer of the California wine lifestyle into the People's Republic of China.
Services Include:
Advertising: From airports to trucks, to digital video screens, we can assist you in implementing your advertising and marketing campaigns.
On & Off Premise Support: We utilize the latest guerrilla marketing and buzz to build techniques for all distribution channels.
Market Research: We can assist in identifying who your target market is and help center your message with the proper demographic groups.
